Influence The Psychology of Persuasion Robert B Cialdini 9781624608216 Books Télécharger HQB

Influence The Psychology of Persuasion Robert B Cialdini 9781624608216 Books lis Influence%20The%20Psychology%20of%20Persuasion%20Robert%20B%20Cialdini%209781624608216%20Books

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Influence%20The%20Psychology%20of%20Persuasion%20Robert%20B%20Cialdini%209781624608216%20Books

lis Influence The Psychology of Persuasion Robert B Cialdini 9781624608216 Books PXV

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The widely adopted, now classic book on influence and persuasion a major national and international bestseller with more than four million copies sold!

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini the seminal expert in the field of influence and persuasion explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

You ll learn the six universal principles of influence and how to use them to become a skilled persuader and, just as importantly, how to defend yourself against dishonest influence attempts

1. Reciprocation The internal pull to repay what another person has provided us.
2. Commitment and Consistency Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.
3. Social Proof When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.
4. Liking The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.
5. Authority We are more likely to say yes to others who are authorities, who carry greater knowledge, experience or expertise.
6. Scarcity We want more of what is less available or dwindling in availability.

Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini s 35 years of evidence-based, peer-reviewed scientific research as well as by a three-year field study on what moves people to change behavior Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

Robert B. Cialdini,Influence The Psychology of Persuasion,HarperCollins Publishers and Blackstone Audio,1624608213,Motivational Inspirational,Nonfiction,AUDIO,Business Economics/Consumer Behavior - General,General Adult,Inspirational/Devotional,Non-Fiction,Religion/Inspirational,SELF-HELP / Motivational Inspirational,Self Help,Self-Help,Self-Help/Personal Growth - Success

Influence The Psychology of Persuasion Robert B Cialdini 9781624608216 Books Reviews :

The widely adopted, now classic book on influence and persuasion a major national and international bestseller with more than four million copies sold!

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini the seminal expert in the field of influence and persuasion explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

You ll learn the six universal principles of influence and how to use them to become a skilled persuader and, just as importantly, how to defend yourself against dishonest influence attempts

1. Reciprocation The internal pull to repay what another person has provided us.
2. Commitment and Consistency Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.
3. Social Proof When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.
4. Liking The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.
5. Authority We are more likely to say yes to others who are authorities, who carry greater knowledge, experience or expertise.
6. Scarcity We want more of what is less available or dwindling in availability.

Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini s 35 years of evidence-based, peer-reviewed scientific research as well as by a three-year field study on what moves people to change behavior Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

Robert B. Cialdini,Influence The Psychology of Persuasion,HarperCollins Publishers and Blackstone Audio,1624608213,Motivational Inspirational,Nonfiction,AUDIO,Business Economics/Consumer Behavior - General,General Adult,Inspirational/Devotional,Non-Fiction,Religion/Inspirational,SELF-HELP / Motivational Inspirational,Self Help,Self-Help,Self-Help/Personal Growth - Success

Influence The Psychology of Persuasion [Robert B. Cialdini] on . strongThe widely adopted, now classic book on influence and persuasion a major national and international bestseller with more than four million copies sold!/strong In this highly acclaimed emNew York Times/em bestseller

 

Product details MP3 CD 1 pages Publisher HarperCollins Publishers and Blackstone Audio; Unabridged MP3CD edition (October 11, 2016) Language English ISBN-10 1624608213

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